Outside Voices: Marketing To Moms, Why Is The Bar Set So Low? - Wall Street Journal (blog)

Outside Voices: Marketing To Moms, Why Is The Bar Set So Low? - Wall Street Journal (blog) | marketing - Google News | February 13, 2015 at 06:11PM

Wall Street Journal (blog)

Outside Voices: Marketing To Moms, Why Is The Bar Set So Low? Wall Street Journal (blog) Mothers are the most powerful target audience on the planet, controlling 85% of all household purchases and $3.2 trillion in spending power. Yet 75% of mothers say marketers have “no idea” what it's like to be a mother. As a mother, I don't find that ...

February 13, 2015 at 06:11PM | marketing - Google News

Outside Voices: Marketing To Moms, Why Is The Bar Set So Low? - Wall Street Journal (blog)

marketing - Google News