The case for content marketing – Why today's Mad Men need to embrace the art ... - The Drum

The case for content marketing – Why today's Mad Men need to embrace the art ... - The Drum | marketing - Google News | February 17, 2015 at 10:16AM

The Drum

The case for content marketing – Why today's Mad Men need to embrace the art ... The Drum Content is the stuff that makes up a marketing message, the thing that prompts people to act, change their behaviour or embrace a brand or service. It's by far the most important component of marketing, and in many ways the most underrated. It's this ...

February 17, 2015 at 10:16AM | marketing - Google News

The case for content marketing – Why today's Mad Men need to embrace the art ... - The Drum

marketing - Google News