'Leanwashing' marketing tactic used to drive junk-food sales - CBC.ca

'Leanwashing' marketing tactic used to drive junk-food sales - CBC.ca | marketing - Google News | March 05, 2015 at 02:37AM

CBC.ca

'Leanwashing' marketing tactic used to drive junk-food sales CBC.ca Recent research reveals food and beverage marketing routinely overemphasizes physical activity as a way to prevent obesity. In contrast, corporate messaging rarely mentions calorie intake, even though evidence suggests it plays the central role in obesity.

March 05, 2015 at 02:37AM | marketing - Google News

'Leanwashing' marketing tactic used to drive junk-food sales - CBC.ca

marketing - Google News