Sky's marketing chief: 'Customers should feel served, not stalked' - The Guardian

Sky's marketing chief: 'Customers should feel served, not stalked' - The Guardian | marketing - Google News | March 16, 2015 at 04:32AM

The Guardian

Sky's marketing chief: 'Customers should feel served, not stalked' The Guardian There are lots of ways to personalise something. You can decorate it, strip back what you don't like, or give prominence to what you need. Today, we routinely personalise everything from a coffee order to apps on a smartphone. Personalisation is not ...

March 16, 2015 at 04:32AM | marketing - Google News

Sky's marketing chief: 'Customers should feel served, not stalked' - The Guardian

marketing - Google News