Trade Promotion Is No Longer Marketing's Secret Shame - AdAge.com

Trade Promotion Is No Longer Marketing's Secret Shame - AdAge.com | marketing - Google News | March 03, 2015 at 08:45AM

Trade Promotion Is No Longer Marketing's Secret Shame AdAge.com Consumer Edge Research analyst Javier Escalante finds some value in Colgate's theory, given that when beauty marketers pulled back on promotion in recent quarters, they lost display space to other categories. "There is still a strong bias among ...

March 03, 2015 at 08:45AM | marketing - Google News

Trade Promotion Is No Longer Marketing's Secret Shame - AdAge.com

marketing - Google News