Art or advertising? Delta's “experiential marketing” has it both ways - Quartz

Art or advertising? Delta's “experiential marketing” has it both ways - Quartz | marketing - Google News | April 17, 2015 at 08:35AM

Quartz

Art or advertising? Delta's “experiential marketing” has it both ways Quartz The installation was created by MKG, a studio that specializes in experiential marketing—an approach that fuses art, software development, sound engineering, and scenic design. An alternative to hard-hitting selling tactics, experiential marketing is ...

April 17, 2015 at 08:35AM | marketing - Google News

Art or advertising? Delta's “experiential marketing” has it both ways - Quartz

marketing - Google News