Are Marketers Over-Hyping Marketing To Chief Marketers? - Forbes

Are Marketers Over-Hyping Marketing To Chief Marketers? - Forbes | marketing - Google News | August 24, 2015 at 11:41AM

Forbes

Are Marketers Over-Hyping Marketing To Chief Marketers? Forbes Marketers may be tempted to shift their attention from the CIO to the CMO, considering that tech purchase decisions made in the C-suite are now happening with or without the CIO's ok. While I do believe that CMOs are playing a significant role in tech ... and more »

August 24, 2015 at 11:41AM | marketing - Google News
Are Marketers Over-Hyping Marketing To Chief Marketers? - Forbes
marketing - Google News