Oracle Beefs Up Marketing Portfolio With Acquisition Of Cloud Vendor Maxymiser - CRN

Oracle Beefs Up Marketing Portfolio With Acquisition Of Cloud Vendor Maxymiser - CRN | marketing - Google News | August 21, 2015 at 03:02PM

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Oracle Beefs Up Marketing Portfolio With Acquisition Of Cloud Vendor Maxymiser CRN Oracle has made massive bets in building its Marketing Cloud offering in recent years, spending $1.5 billion to acquire Responsys (business-to-consumer software) in 2013 and $871 to buy Eloqua (business-to-business software) the year before that. Oracle snags Maxymiser to goose its marketing pushFortune Oracle to Acquire Mobile-Marketing Startup MaxymiserWall Street Journal Oracle nabs marketing software maker MaxymiserZDNet Channelnomics -eWeek -SiliconANGLE (blog) all 73 news articles »

August 21, 2015 at 03:02PM | marketing - Google News
Oracle Beefs Up Marketing Portfolio With Acquisition Of Cloud Vendor Maxymiser - CRN
marketing - Google News