CMO or CIOs, it's all about education when it comes to marketing in the cloud ... - Diginomica

CMO or CIOs, it's all about education when it comes to marketing in the cloud ... - Diginomica | marketing - Google News | October 23, 2015 at 11:48AM

Diginomica

CMO or CIOs, it's all about education when it comes to marketing in the cloud ... Diginomica As a broad-sweep marketing claim, it served its purpose to get attention, but in reality the idea takes only a few seconds to fall to pieces under scrutiny. Line-of-Business increased influence, that I'm fine with, but CMO as CIO-replacement? – gimme a ...

October 23, 2015 at 11:48AM | marketing - Google News
CMO or CIOs, it's all about education when it comes to marketing in the cloud ... - Diginomica
marketing - Google News