The Guardian |
How to unify disparate agencies behind marketing campaigns
The Guardian Suddenly, the creation and distribution of advertising was handled by different agencies with different business models. Now a chief marketing officer (CMO) might have a roster of 10 or more agencies to manage: advertising, media, PR, events, direct ... |
October 22, 2015 at 07:05AM | marketing - Google News
How to unify disparate agencies behind marketing campaigns - The Guardian
marketing - Google News
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