Essena O'Neill: can kids spot covert marketing by social media stars? - The Guardian

Essena O'Neill: can kids spot covert marketing by social media stars? - The Guardian | marketing - Google News | November 24, 2015 at 12:03PM

The Guardian

Essena O'Neill: can kids spot covert marketing by social media stars? The Guardian The image caption featured the brand name and the hashtag #sp, which was meant to indicate sponsored content. However, the ASA ruled that it “was not a sufficiently accurate label” and that consumers needed to be aware that they were viewing marketing ... and more »

November 24, 2015 at 12:03PM | marketing - Google News
Essena O'Neill: can kids spot covert marketing by social media stars? - The Guardian
marketing - Google News