5 Stages of Marketing Operations, the Unicorns of B2B Marketing - Business 2 Community

5 Stages of Marketing Operations, the Unicorns of B2B Marketing - Business 2 Community | marketing - Google News | December 20, 2015 at 01:06PM

Business 2 Community

5 Stages of Marketing Operations, the Unicorns of B2B Marketing Business 2 Community A technical marketing operations role has been referred to as the unicorn of B2B marketing — you know they exist, but you can never find one. They're the role that attacks the data, operates the martech stack, consolidates the numbers, and optimizes ...

December 20, 2015 at 01:06PM | marketing - Google News
5 Stages of Marketing Operations, the Unicorns of B2B Marketing - Business 2 Community
marketing - Google News