As Cross-Channel Marketing Matures, Privacy Pitfalls Abound - AdExchanger

As Cross-Channel Marketing Matures, Privacy Pitfalls Abound - AdExchanger | marketing - Google News | December 21, 2015 at 02:09AM

As Cross-Channel Marketing Matures, Privacy Pitfalls Abound AdExchanger Today's column is written by Patrick Tripp, senior product marketing manager at Adobe. It's easy to see why marketers would be enthusiastic about the ways data can be used to enrich the customer experience for both anonymous and authenticated users.

December 21, 2015 at 02:09AM | marketing - Google News
As Cross-Channel Marketing Matures, Privacy Pitfalls Abound - AdExchanger
marketing - Google News