Disney's Massive Marketing Push for Star Wars Was Relentless, but Also Masterful - Adweek

Disney's Massive Marketing Push for Star Wars Was Relentless, but Also Masterful - Adweek | marketing - Google News | December 22, 2015 at 03:32PM

Adweek

Disney's Massive Marketing Push for Star Wars Was Relentless, but Also Masterful Adweek The marketing push was so big that it was virtually impossible not to realize a new Star Wars movie was on the way. The team at Disney has masterminded this campaign from the moment they announced the film, and have obviously been at work since they ... and more »

December 22, 2015 at 03:32PM | marketing - Google News
Disney's Massive Marketing Push for Star Wars Was Relentless, but Also Masterful - Adweek
marketing - Google News