Eco-friendly products suffer from marketing mistake - Stuff.co.nz

Eco-friendly products suffer from marketing mistake - Stuff.co.nz | marketing - Google News | December 20, 2015 at 11:39PM

Stuff.co.nz

Eco-friendly products suffer from marketing mistake Stuff.co.nz Victoria University of Wellington marketing lecturer Micael-Lee Johnstone researched with Macquarie University's Lay Peng Tan why consumers' positive environmental attitudes were not backed up in their shopping habits. Marketing which focused on the ... and more »

December 20, 2015 at 11:39PM | marketing - Google News
Eco-friendly products suffer from marketing mistake - Stuff.co.nz
marketing - Google News