Isis Pharmaceuticals to change name after marketing nightmare - New York Post

Isis Pharmaceuticals to change name after marketing nightmare - New York Post | marketing - Google News | December 18, 2015 at 06:42PM

New York Post

Isis Pharmaceuticals to change name after marketing nightmare New York Post The California pharmaceutical company whose name became a marketing headache with the rise of the terror group ISIS decided on Friday it was better to change its identity then fight. Isis Pharmaceuticals said it is changing its name to Ionis ... and more »

December 18, 2015 at 06:42PM | marketing - Google News
Isis Pharmaceuticals to change name after marketing nightmare - New York Post
marketing - Google News