'Star Wars' Carries Its Own Marketing Weight for Disney - Wall Street Journal

'Star Wars' Carries Its Own Marketing Weight for Disney - Wall Street Journal | marketing - Google News | December 07, 2015 at 10:04PM

Wall Street Journal

'Star Wars' Carries Its Own Marketing Weight for Disney Wall Street Journal But last year he did ask Disney's marketers whether the company needed to spend the more-than-$100 million that is typical of global advertising campaigns for major Hollywood movies, according to people with knowledge of the “Star Wars” marketing plans. and more »

December 07, 2015 at 10:04PM | marketing - Google News
'Star Wars' Carries Its Own Marketing Weight for Disney - Wall Street Journal
marketing - Google News