Star Wars: How Disney Awakened Its Marketing Force - Knowledge@Wharton

Star Wars: How Disney Awakened Its Marketing Force - Knowledge@Wharton | marketing - Google News | December 23, 2015 at 01:33PM

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Star Wars: How Disney Awakened Its Marketing Force Knowledge@Wharton s careful — and clever — marketing strategy, according to Wharton marketing professor Jehoshua Eliashberg. The company's synergistic marketing and distribution strategies were keys to the film's widespread impact, lessons that other companies can ... Disney's Massive Marketing Push for Star Wars Was Relentless, but Also MasterfulAdweek all 5,560 news articles »

December 23, 2015 at 01:33PM | marketing - Google News
Star Wars: How Disney Awakened Its Marketing Force - Knowledge@Wharton
marketing - Google News