Taking Millennials at Face Value Will Derail Your Marketing Efforts to Reach Them - Adweek

Taking Millennials at Face Value Will Derail Your Marketing Efforts to Reach Them - Adweek | marketing - Google News | December 06, 2015 at 09:34PM

Adweek

Taking Millennials at Face Value Will Derail Your Marketing Efforts to Reach Them Adweek I've always had a problem with generational marketing, by which I mean the assumption that you can lump millions of people together just because they're more or less the same age. Generalization marketing might be a better term. Millennials are, of ...

December 06, 2015 at 09:34PM | marketing - Google News
Taking Millennials at Face Value Will Derail Your Marketing Efforts to Reach Them - Adweek
marketing - Google News