Is account-based marketing right for your company? - TechTarget

Is account-based marketing right for your company? - TechTarget | marketing - Google News | January 06, 2016 at 12:30PM

Is account-based marketing right for your company? TechTarget As the company considered its options, it looked at account-based marketing (ABM), which coordinates marketing and sales activities on targeted accounts. ABM moves away from mass marketing to make marketing tactics more efficient by targeting the ...

January 06, 2016 at 12:30PM | marketing - Google News
Is account-based marketing right for your company? - TechTarget
marketing - Google News