Manipulating Consumers is Not Marketing - INSEAD Knowledge

Manipulating Consumers is Not Marketing - INSEAD Knowledge | marketing - Google News | May 03, 2016 at 05:16AM

INSEAD Knowledge

Manipulating Consumers is Not Marketing INSEAD Knowledge Consumers increasingly view marketing as manipulation. It is important to dispel this notion and the profession should take steps to do so. There can be little argument that consumers are growing more suspicious of business. They question its motives ...

May 03, 2016 at 05:16AM | marketing - Google News
Manipulating Consumers is Not Marketing - INSEAD Knowledge
marketing - Google News