'Star Wars' May the 4th a marketing opportunity for the Disney empire - fox6now.com

'Star Wars' May the 4th a marketing opportunity for the Disney empire - fox6now.com | marketing - Google News | May 04, 2016 at 02:27PM

fox6now.com

'Star Wars' May the 4th a marketing opportunity for the Disney empire fox6now.com Not long after Disney's 2012 acquisition of Lucasfilm, the entity responsible for “Star Wars,” it embraced the date, turning it into not only a kind of secular holiday for geeks but also a ripe marketing opportunity. Disney and Lucasfilm have sought to ... and more »

May 04, 2016 at 02:27PM | marketing - Google News
'Star Wars' May the 4th a marketing opportunity for the Disney empire - fox6now.com
marketing - Google News