Content marketing and the silo issue - Marketing Land

Content marketing and the silo issue - Marketing Land | marketing - Google News | June 07, 2016 at 10:14AM

Marketing Land

Content marketing and the silo issue Marketing Land Once upon a time (circa 15 years ago), digital marketing had a great big silo chip on its shoulder. “Digital needs a seat at the grown-up table,” the lament went. Traditional media got all the dollars, the love, the attention. Digital, meanwhile, was ...

June 07, 2016 at 10:14AM | marketing - Google News
Content marketing and the silo issue - Marketing Land
marketing - Google News