Always Be Marketing: The New Mantra for TV - Vulture

Always Be Marketing: The New Mantra for TV - Vulture | marketing - Google News | July 21, 2016 at 11:59AM

Vulture

Always Be Marketing: The New Mantra for TV Vulture Networks have different names for the new never-ending marketing. AMC talks about “Live plus 365,” playing off Nielsen's various ratings measurement windows; Shapiro and her USA colleagues call it “the always-on phenomenon.” Whatever the terminology ...

July 21, 2016 at 11:59AM | marketing - Google News
Always Be Marketing: The New Mantra for TV - Vulture
marketing - Google News