Benetton hunts for 'respect and desirability' with new marketing strategy - Marketing Week

Benetton hunts for 'respect and desirability' with new marketing strategy - Marketing Week | marketing - Google News | July 27, 2016 at 04:06AM

Marketing Week

Benetton hunts for 'respect and desirability' with new marketing strategy Marketing Week Benetton is looking to establish a stronger brand identity and increase “respect” for the brand among consumers with a new marketing campaign and creative platform 'Clothes for Humans'. The new strategy aims to celebrate “the beauty of everyday moments ...

July 27, 2016 at 04:06AM | marketing - Google News
Benetton hunts for 'respect and desirability' with new marketing strategy - Marketing Week
marketing - Google News