Demystifying the concept of 'attribution' in digital marketing - TechCrunch

Demystifying the concept of 'attribution' in digital marketing - TechCrunch | marketing - Google News | August 04, 2016 at 01:39PM

TechCrunch

Demystifying the concept of 'attribution' in digital marketing TechCrunch As an ardent sports fan, most of my analogies revolve around sports — and so does my understanding of attribution in marketing. In basketball, there is a much-coveted achievement called the “triple-double,” which is achieved when a player racks up 10 ... and more »

August 04, 2016 at 01:39PM | marketing - Google News
Demystifying the concept of 'attribution' in digital marketing - TechCrunch
marketing - Google News