How to Engineer Sales and Marketing to Have Shared Goals - Business.com

How to Engineer Sales and Marketing to Have Shared Goals - Business.com | marketing - Google News | August 24, 2016 at 04:19PM

How to Engineer Sales and Marketing to Have Shared Goals Business.com One of the key distractors to achieving Sales and Marketing Alignment (SMA) is having misaligned goals between Sales and Marketing. It has been estimated that "most companies spend 30 to 40 percent of their revenue on Sales and Marketing" [Marketo].

August 24, 2016 at 04:19PM | marketing - Google News
How to Engineer Sales and Marketing to Have Shared Goals - Business.com
marketing - Google News