P&G admits marketing cuts hit growth as it refocuses on brand investment - Marketing Week

P&G admits marketing cuts hit growth as it refocuses on brand investment - Marketing Week | marketing - Google News | August 02, 2016 at 01:53PM

Marketing Week

P&G admits marketing cuts hit growth as it refocuses on brand investment Marketing Week CFO Jon Moeller also said P&G's marketing would focus on “maximising category growth” for both the company and retailers. He said P&G would still “go after” efficiency savings in terms of agency and advertising costs and “sharpen its focus” over where ... and more »

August 02, 2016 at 01:53PM | marketing - Google News
P&G admits marketing cuts hit growth as it refocuses on brand investment - Marketing Week
marketing - Google News