Pearls Not Spam: Avoiding The Pitfalls Of Personalized Marketing - Forbes

Pearls Not Spam: Avoiding The Pitfalls Of Personalized Marketing - Forbes | marketing - Google News | August 01, 2016 at 04:41PM

Pearls Not Spam: Avoiding The Pitfalls Of Personalized Marketing Forbes By Melanie Bockemuehl, Genia Kudryasheva and Huy Nguyen-Tuong. With the proliferation of smartphones and the growing amount of personal data available, a, “segment of one” marketing and sales approach is now rapidly becoming reality.

August 01, 2016 at 04:41PM | marketing - Google News
Pearls Not Spam: Avoiding The Pitfalls Of Personalized Marketing - Forbes
marketing - Google News