Sainsbury's agency swap shows supermarkets must prioritise marketing beyond Christmas - Marketing Week

Sainsbury's agency swap shows supermarkets must prioritise marketing beyond Christmas - Marketing Week | marketing - Google News | August 25, 2016 at 11:55AM

Marketing Week

Sainsbury's agency swap shows supermarkets must prioritise marketing beyond Christmas Marketing Week The ad awareness score of Sainsbury's from November 1, 2015 to August 1, 2016 [YouGov BrandIndex] “Sainsbury's has become very frustrated with their brand and comms. To them the marketing was good not great and [outside of Christmas] was quiet, ... and more »

August 25, 2016 at 11:55AM | marketing - Google News
Sainsbury's agency swap shows supermarkets must prioritise marketing beyond Christmas - Marketing Week
marketing - Google News