To Achieve Agility, XO Group's Marketing and Product Teams Are Joined at the Hip - eMarketer

To Achieve Agility, XO Group's Marketing and Product Teams Are Joined at the Hip - eMarketer | marketing - Google News | August 24, 2016 at 01:08AM

To Achieve Agility, XO Group's Marketing and Product Teams Are Joined at the Hip eMarketer Dhanusha Sivajee, XO Group's executive vice president of marketing, spoke with eMarketer's Bryan Yeager about how her team is achieving closer alignment and collaboration with its product team, as well as key attributes she looks for when hiring new ...

August 24, 2016 at 01:08AM | marketing - Google News
To Achieve Agility, XO Group's Marketing and Product Teams Are Joined at the Hip - eMarketer
marketing - Google News