Zeta Interactive acquires Acxiom's marketing division, Impact
Marketing Land Zeta Interactive wants to be included in any grouping of major marketing clouds, like those from Adobe, Salesforce or Oracle. Today, it took another step to bulk up for that role by announcing it is buying Acxiom's enterprise marketing division, Impact. |
August 04, 2016 at 05:21PM | marketing - Google News
Zeta Interactive acquires Acxiom's marketing division, Impact - Marketing Land
marketing - Google News
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