Good Cybersecurity Can Be Good Marketing - Harvard Business Review

Good Cybersecurity Can Be Good Marketing - Harvard Business Review | marketing - Google News | September 23, 2016 at 11:22AM

Harvard Business Review

Good Cybersecurity Can Be Good Marketing Harvard Business Review Recent research conducted by IBM among global boardroom and C-suite executives in 28 countries found that better cybersecurity is among their top technology priorities. But while CMOs “are key drivers of digital-based growth for most organizations ...

September 23, 2016 at 11:22AM | marketing - Google News
Good Cybersecurity Can Be Good Marketing - Harvard Business Review
marketing - Google News