article notices news weblog: Governance for Marketing?

Governance for Marketing? - Inside Higher Ed (blog) | marketing - Google News | September 22, 2016 at 04:06AM

Governance for Marketing?
Inside Higher Ed (blog)
Governance is not just for website management. Deploying a successful and integrated marketing plan for a higher education institution relies on the work of internal stakeholders. Yes, we need governance for marketing. In many businesses, a central ...