Informatica Thinks Marketing Shoud Get Its Own Data Lake - CMSWire

Informatica Thinks Marketing Shoud Get Its Own Data Lake - CMSWire | marketing - Google News | September 26, 2016 at 07:31AM

CMSWire

Informatica Thinks Marketing Shoud Get Its Own Data Lake CMSWire It sounds like the kind of marketing metaphor that sells products: You can casually dump your unstructured, unfiltered customer data into a kind of reservoir, called a data lake, and your analytics service can perform the magic of making sense of it ...

September 26, 2016 at 07:31AM | marketing - Google News
Informatica Thinks Marketing Shoud Get Its Own Data Lake - CMSWire
marketing - Google News