Rocket Internet's Marketing Costs Keep Profit at Bay - Wall Street Journal

Rocket Internet's Marketing Costs Keep Profit at Bay - Wall Street Journal | marketing - Google News | September 22, 2016 at 10:31AM

Wall Street Journal

Rocket Internet's Marketing Costs Keep Profit at Bay Wall Street Journal Its biggest struggle is the same as many startups—hitting the sort of critical mass that would allow it to throttle back on expensive marketing. Free of that big cost, the business, in theory, would be poised to capture the profit baked into its ... and more »

September 22, 2016 at 10:31AM | marketing - Google News
Rocket Internet's Marketing Costs Keep Profit at Bay - Wall Street Journal
marketing - Google News