Why UK's Naked Wines' US marketing push flopped
Digiday U.K. wine retailer Naked Wines found that out the hard way. Last week, its parent company, Majestic Wines, saw its shares fall 25 percent on the news it would miss its projected profits for 2017. The blame: a £2 million ($2.6 million) marketing mistake ... |
September 26, 2016 at 01:00AM | marketing - Google News
Why UK's Naked Wines' US marketing push flopped - Digiday
marketing - Google News
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