Authentic storytelling: 5 rules for the new frontier of marketing - Marketing Land

Authentic storytelling: 5 rules for the new frontier of marketing - Marketing Land | marketing - Google News | November 04, 2016 at 12:08PM

Marketing Land

Authentic storytelling: 5 rules for the new frontier of marketing Marketing Land In ye olde advertising world, broadcast time was the most scarce resource in marketing; the most influential campaigns were the ones that best leveraged 30-second soundbites. In the brave new digital world, media space has become virtually infinite ...

November 04, 2016 at 12:08PM | marketing - Google News
Authentic storytelling: 5 rules for the new frontier of marketing - Marketing Land
marketing - Google News