Data is the 'biggest battle ground' in marketing, says McKinsey expert - ComputerWeekly.com

Data is the 'biggest battle ground' in marketing, says McKinsey expert - ComputerWeekly.com | marketing - Google News | November 03, 2016 at 10:12AM

Data is the 'biggest battle ground' in marketing, says McKinsey expert ComputerWeekly.com Heller said the most important aspects marketers need to consider when creating a marketing process are collecting customer data, making decisions based on the data, designing a personalised campaign based around these decisions and distributing them ...

November 03, 2016 at 10:12AM | marketing - Google News
Data is the 'biggest battle ground' in marketing, says McKinsey expert - ComputerWeekly.com
marketing - Google News