Some Firms Are Harnessing Trump's Tweets As A Marketing Strategy - NPR

Some Firms Are Harnessing Trump's Tweets As A Marketing Strategy - NPR | marketing - Google News | January 24, 2017 at 07:56PM

NPR

Some Firms Are Harnessing Trump's Tweets As A Marketing Strategy NPR "They're using Trump as a marketing channel," says Jonah Berger, a marketing professor at the University of Pennsylvania's Wharton School. He says it's a new paradigm, both for the president and for major company brands. "Companies didn't used to feel ... and more »

January 24, 2017 at 07:56PM | marketing - Google News
Some Firms Are Harnessing Trump's Tweets As A Marketing Strategy - NPR
marketing - Google News