Why bank brands are taking a more purposeful marketing approach - Marketing Week

Why bank brands are taking a more purposeful marketing approach - Marketing Week | marketing - Google News | January 25, 2017 at 07:30AM

Why bank brands are taking a more purposeful marketing approach Marketing Week Financial services brands are overhauling their marketing strategies, going from functional to emotional by showing off their quirky history or their efforts to make the world a slightly better place. Santander is the latest to change approach. It has ...

January 25, 2017 at 07:30AM | marketing - Google News
Why bank brands are taking a more purposeful marketing approach - Marketing Week
marketing - Google News