Apple pivots marketing to focus on digital and regional efforts - Marketing Dive

Apple pivots marketing to focus on digital and regional efforts - Marketing Dive | marketing - Google News | February 21, 2017 at 12:20PM

Phone Arena

Apple pivots marketing to focus on digital and regional efforts Marketing Dive Apple is restructuring its relationship with TBWA\Media Arts Lab to meet changes in its marketing focus per Adweek. The tech giant's new strategy includes an emphasis on digital marketing as well as regional campaigns rather than translating or ... Apple to cut marketing costs, gives priority to digital and regional ad campaignsPhone Arena Apple looks to streamline global marketing effortsMarketing Interactive Apple shakes up its marketing to focus less on localisation of big brand ideasThe Drum all 11 news articles »

February 21, 2017 at 12:20PM | marketing - Google News
Apple pivots marketing to focus on digital and regional efforts - Marketing Dive
marketing - Google News