quinta-feira, 23 de fevereiro de 2017

Is 'Conflict' a New Marketing Tool? - Knowledge@Wharton

Is 'Conflict' a New Marketing Tool? - Knowledge@Wharton | marketing - Google News | February 23, 2017 at 04:41PM

Is 'Conflict' a New Marketing Tool?
Knowledge@Wharton
The dramatic tensions that characterize a good movie plot are being adopted by the world of marketing, sports and even news and politics. That's the argument of Alby Anand Kurian, founder-director of Emphasis, a marketing communications firm, whose ...


February 23, 2017 at 04:41PM | marketing - Google News
Is 'Conflict' a New Marketing Tool? - Knowledge@Wharton
marketing - Google News

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