The surprising success of 'xXx' sequel in China offers marketing lessons for Hollywood - Los Angeles Times

The surprising success of 'xXx' sequel in China offers marketing lessons for Hollywood - Los Angeles Times | marketing - Google News | February 16, 2017 at 06:14PM

Los Angeles Times

The surprising success of 'xXx' sequel in China offers marketing lessons for Hollywood Los Angeles Times Paramount Pictures and its marketing partners wanted to make sure China's young, digitally-inclined moviegoers were excited for the new action sequel “xXx: Return of Xander Cage.” So the team made a music video for an original song by “xXx” star and ...

February 16, 2017 at 06:14PM | marketing - Google News
The surprising success of 'xXx' sequel in China offers marketing lessons for Hollywood - Los Angeles Times
marketing - Google News