Where is data-driven marketing headed in 2017? - Econsultancy (blog)

Where is data-driven marketing headed in 2017? - Econsultancy (blog) | marketing - Google News | February 20, 2017 at 10:05PM

Where is data-driven marketing headed in 2017? Econsultancy (blog) 'Data-driven' is one of those terms which seems unnecessary for marketing. Surely all marketing uses data to some extent, so why does there need to be a distinction? As marketing increasingly moves to digital platforms, however, the concepts behind the ... and more »

February 20, 2017 at 10:05PM | marketing - Google News
Where is data-driven marketing headed in 2017? - Econsultancy (blog)
marketing - Google News