How Marketing Technology Is Forever Recasting the CMO Role - Adweek

How Marketing Technology Is Forever Recasting the CMO Role - Adweek | marketing - Google News | April 26, 2017 at 03:32PM

Adweek

How Marketing Technology Is Forever Recasting the CMO Role Adweek Alas, those days are almost gone. In a position with a continually shrinking average tenure—now down to 42 months—it's no longer in the CMO's best interest to make decisions based on “feel” alone. The rise of marketing technology and it's ongoing ... and more »

April 26, 2017 at 03:32PM | marketing - Google News
How Marketing Technology Is Forever Recasting the CMO Role - Adweek
marketing - Google News