Inside Activision's 'Call of Duty' marketing playbook - Digiday

Inside Activision's 'Call of Duty' marketing playbook - Digiday | marketing - Google News | April 26, 2017 at 02:33PM

Polygon

Inside Activision's 'Call of Duty' marketing playbook Digiday Video game franchise “Call of Duty” is a moneymaker that has brought in at least $11 billion in revenue for its parent company Activision Blizzard since 2003. It is also a marketing machine that has featured celebrities like Kevin Spacey and Michael ... Call of Duty: WWII's 'diversity' is nothing more than marketingPolygon Call of Duty: WWII is the 'right game at the right time'Polygon all 415 news articles »

April 26, 2017 at 02:33PM | marketing - Google News
Inside Activision's 'Call of Duty' marketing playbook - Digiday
marketing - Google News