Marketers must reclaim the word 'innovation' before it dies - Marketing Week

Marketers must reclaim the word 'innovation' before it dies - Marketing Week | marketing - Google News | April 24, 2017 at 03:01AM

Marketing Week

Marketers must reclaim the word 'innovation' before it dies Marketing Week The definition is quite simple,” says Andrew Garrihy, chief marketing officer for Western Europe at Huawei. “Innovation is whatever brings value to the consumer – it takes many forms, sometimes it's a breakthrough in technology and sometimes it's just ...

April 24, 2017 at 03:01AM | marketing - Google News
Marketers must reclaim the word 'innovation' before it dies - Marketing Week
marketing - Google News