domingo, 23 de abril de 2017

Marketing in the age of outrage - CampaignLive

Marketing in the age of outrage - CampaignLive | marketing - Google News | April 20, 2017 at 03:25AM

Marketing in the age of outrage
CampaignLive
Veteran UK creative Dave Trott recently quantified the problem: "Last year, around £18.3bn was spent on all forms of advertising and marketing in the UK. Of that, 4% was remembered positively, 7% was remembered negatively [and] 89% wasn't noticed or ...


April 20, 2017 at 03:25AM | marketing - Google News
Marketing in the age of outrage - CampaignLive
marketing - Google News

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