Campaign Asia-Pacific |
Samsung plans experience-heavy marketing for S8 to restore consumer faith
Campaign Asia-Pacific “We want S8 to gain back the confidence of our customers,” said Paulona Cheung, head of marketing for Samsung Electronics in Hong Kong, acknowledging the reputation-damage the brand has suffered since the disastrous recalls of the faulty Note 7 ... |
April 27, 2017 at 12:44AM | marketing - Google News
Samsung plans experience-heavy marketing for S8 to restore consumer faith - Campaign Asia-Pacific
marketing - Google News
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